The Design Group Interior Design Studio

About

The Designers

The Design Group is a Scottsdale studio led by two principal designers, Tamara Chase and Torri Friedman, who bring complementary perspectives to every project — collaborating from concept through final styling to create a single, cohesive design voice.

Tamara Chase, Principal Designer at The Design Group

Tamara Chase

Principal Designer

Interiors designed to be loved, not just admired.

Tamara Chase creates refined, layered interiors defined by a thoughtful balance of material, texture, and scale. Her work reflects a deep understanding of how spaces function and feel, resulting in environments that are both elevated and effortlessly livable.

Known for bringing together contrasting elements with precision, she creates cohesive spaces that feel collected rather than designed. Whether balancing contemporary elements with traditional warmth or mixing organic textures with clean, modern lines, each project is approached with intention and a refined eye for detail.

Her process is highly tailored, with an emphasis on understanding the client's lifestyle and how they want to experience their home. The result is a space that feels natural, personal, and enduring — never overdesigned yet deeply considered.

With a background in staging and styling, Tamara brings a trained eye for composition, ensuring every detail contributes to the overall experience of the space.

“My favorite kind of client feedback isn’t ‘it’s beautiful.’ It’s ‘I love coming home.’”
— Tamara Chase
Torri Friedman, Principal Designer at The Design Group

Torri Friedman

Principal Designer

Spaces driven by you, and the things you love.

Torri Friedman creates thoughtfully layered spaces with an approach rooted in transformation — whether building from the ground up or reimagining what already exists. With a refined eye, she blends new elements with existing pieces, editing and elevating each space to feel cohesive, fresh, and fully realized.

With experience spanning residential design and multifamily development, she approaches each project with both vision and flexibility. From new construction to remodels, Torri brings a considered perspective that allows each space to evolve while remaining grounded in its environment.

Known for her ability to balance aesthetics with function, she integrates organization seamlessly into her designs — ensuring that every space feels as intuitive as it is beautiful. The result is an environment that is not only visually refined, but thoughtfully arranged to support daily living with ease.

Her process is tailored and intuitive, guided by how clients live within their spaces. As a principal designer, Torri brings a calm, detail-driven approach to her work — creating homes that feel effortless, organized, and enduring over time.

“My favorite design elements are placed with purpose, creating a cohesive space.”
— Torri Friedman

Our Approach

What makes us unique.

Most design firms hand a project to a single designer. We don't. Every project has a principal lead — your primary point of contact from concept through final styling — but both Tamara and Torri contribute throughout, so each home benefits from two perspectives working toward a single, cohesive vision.

Let's create something you'll love.

Tell us about your home and how you want to live in it.